Designed three different labels and packaging (only one style of packaging was required) for three different types of tea, presumably from the same company. I named my company, “Tea-ease.” I created a logo of a coy Chinese Dragon to represent my Chinese black tea. The dragon also has a bindi to represent the Indian Chai tea. There is a Japanese fan for the Japanese green tea. As I already had tea tins in my possession, it was quite natural to use those for my base and adhere labels on to the tins. I took colors in large part from the tins. I also used a wooden holder (from a whiskey barrel, but it would be quaint to tell people that it is reclaimed wood from an old tea curing plant).
Here are my initial sketches of designs for a logo and packaging for tea.
I decided on the Chinese dragon, hiding coyly behind a fan…
Below is “How to Tea: A History;” TIME™; 12/19/2015 12:10 AM